There are a lot of perks that come with being an astronaut. Aside from floating in space and flying in rockets, they can describe their…
This style takes the formality down a notch to help show personality without flagging the account as purely personal/social (as in, tweeting about what you had for lunch every day). Ninja Janine Baltar, an Office Manager and Executive Assistant at Emoticast, should take a slightly different approach to distinguish the fact that she works for one company in a more specific niche.
Office money pro & small biz whiz, consulting for tech & finance teams to build better back offices. Fierce tap-dancer. Sampling Chinese food around the world.
The Takeaway: Twitter is the least formal of the these channels, but mixing personal details in with the professional facts you share makes you more follow-worthy and won’t hurt your reputation when you’re Googled. Shoot for an even split of personal/professional details so followers know exactly what subjects you'll be in on (and that you’re a real person instead of a spam account).
Run operations for music, messaging & cool stuff @Emoticast_Ltd. Time mgmt maven & expert team builder. Yogini, London transplant, @CalAthletics fan.
See how this explains what Barbara has to offer? That’s what you want. To cover all bases and market your own specialties, include two extra summary sections about technical highlights and professional affiliations. To maintain the same personality demonstrated on social media, play around with titles—like naming affiliations “Street Cred” to keep your style present. If your industry is more lax or you feel bogged down by professional jargon, focus on light sentences that describe your relationship to a company (especially if you’re still employed there.) In Janine’s case, this could be describing her journey to Emoticast without a stone-cold expertise list.
I’m a career Office Ninja, following in the footsteps of my office manager dad and bookkeeper mom. I made the virtual switch in 2006 thanks to technology, and I’ve been heeding the call to help the growing market of small businesses in data-sensitive industries build out reliable and experienced back office practices ever since.
The Takeaway: You can be professional without being robotic, and you can tell people what you do without just listing responsibilities. Use your LinkedIn summary to tell others who you are and what career experiences made you that way. Include the highlights or standout skills, but save detailed technicalities for individual position sections.
I’m not afraid to color outside of the lines and I’m always ready for a new challenge. My career path is proof since I’ve popped around in a few administrative and operations roles that taught me everything from developing happy employees to managing nitty-gritty details of technical projects. By the time I joined Emoticast, I’d taught public yoga classes, mastered accounting, and managed C-Suite executives. Now, I’m bringing all those experiences together to help the world communicate with more emotion at Emoticast as the brains behind daily operations.
Administrative expertise runs through my veins since both of my parents were financial and operations professionals. After completing a degree in business administration and gaining more than 20 years of hands-on experience, I set out to follow in their footsteps by launching a virtual assistance and small business consulting practice. Now, I help companies in the Bay Area and beyond build out successful back offices and strategize team development.Janine, on the other hand, would need to defer to the guidelines set by her company. A bio appearing on the Emoticast website would likely be in third person, include a title, and match the language of the site.
Executive Assistant & Coordinator Of Awesome. Janine hangs with the CEO and CCO to make sure they’ve got the p’s and q’s of projects, processes, and people sorted out. She also helps the entire team dream up cool ideas and put them into practice by arranging the right resources.To do this for yourself, pull up official descriptions of your team and company. About Us pages and LinkedIn business profiles are good places to start. Read through the current text and look for a few hints. Is it traditional or does it go against typical business language? Does the company talk more about what they do than who they serve? These things will give you some hints about drafting your own company bio. The Takeaway: You won’t always have control over how you’re presented and you may have to follow suit. Even if you’re given guidelines, write a bio that would make sense to anyone reading it without reverting to a string of empty phrases. Is it unfair that Neil Armstrong could use the same bio for his Twitter, LinkedIn, and NASA profiles? Maybe a little. But with these examples, you can learn to tailor your own bio to every corner of the internet without totally starting over each time. Give it a try and let us know how your online facelift turns out!