How do you bring thousands of administrative professionals and workplace operators (aka Ninjas) together to celebrate their administrative excellence during a time of mandatory social distancing?
You host a week-long lovefest online and raffle off a lot of awesome prizes.
Let us (quickly) explain: On April 20-24, 2020, thousands of admin professionals took part in OfficeNinjas’ Admin Week festivities, shrinking the physical distance through a variety of week-long digital engagement activities that fostered enthusiastic connection, thoughtful reflection, mutual appreciation — and, of course, pure joy and revelry.
All of this thoughtful engagement by friends and strangers alike culminated on National Admin Day (April 22, 2020), in the first-ever Admin Day Mega Raffle.
Partnering with some of our favorite Ninja-supporting companies, we raffled off 35+ prizes — just for executive assistants, office managers, admin pros, and workplace operators — in five rounds of drawings throughout Admin Day. (See the complete winners list.)
Loving all the positive vibes, inspirational stories, and of course the chance to win some truly awe inspiring giveaways through this fantastic group! There is always something fresh, something to lift your spirits, something to challenge your viewpoint, and something to make you laugh! It’s EVERYTHING! Thank you for all you do! – Nicole F., Administrative Business Partner, SF Bay Area
The Impact (Backed by Legit Science)
Our lucky winners were chosen randomly among thousands (upon thousands) of entries across 49 states. (Anybody know Ninjas in Wyoming?) And their excitement in scoring a coveted Mega Raffle prize produced a range of reactions — which Ninja Susy, beloved OfficeNinjas Mascot and secret Data Science Expert, has analyzed and presents her findings for you below.
Shrinking the Distance (and Inspiring Each Other)
Most giveaways begin and end with an online form, with only the prize winners benefiting. We wanted the Mega Raffle to offer an experience that everyone could enjoy, prize winner or not.
Each day of Admin Week, Ninjas earned raffle entries by participating in fun activities, like watching special tribute videos to the admin community, sharing their personal experiences and insights on the admin profession, and learning about each of our 2020 OfficeNinjas All-Stars.
We found that Ninjas truly connected to these activities — and to each other. The comments sections on our articles and social communities were flooded with over 10K supportive interactions, with Ninjas even taking the time to congratulate raffle winners!
Want to instantly improve your day? Read the comments in our Mega Raffle homebase to see stories shared by admin community members of a time they received unexpected kindness and how they paid it forward.
Thank you, OfficeNinjas, for this wonderful week and a chance to win wonderful prizes from the vendors. HAPPY ADMINISTRATIVE PROFESSIONALS DAY to all the OFFICE NINJAS out there! Love the stories. Keep them coming! – Kathleen Z., Administrative Assistant, New York
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Our (Ride or Die) Partners
Our partners’ commitment to the admin community is unshakable. They stood by us as we reimagined our celebration of Admin Week in the face of adversity — and were eager collaborators as we hand selected every single prize with Ninjas’ current wants and needs in mind.
“To get the chance to connect with and reward EAs, admins, and operations managers is so exciting. From the raffles, to the social media engagement, to the fun newsletters — Admin Week is so much fun to be a part of.” – Lauren Mayfield, B2B Marketing Manager, DoorDash for Business
Our enthusiastic prize winner responses confirmed that we’re collaborating with brands that truly resonate with Ninjas. Here’s what some of them had to say about their score:
DoorDash for Business helps you support your team with delicious meal options from over 300,000 eateries nationwide.
Bevi is the all-in-one hydration solution for organizations of any size.
Treat your team to a decadent care package from the family-owned, award-winning andSons Chocolatiers.
Williams Sonoma’s professional-grade cookware brings a touch of sophistication to even the most casual of dinner tables.
Spoonful of Comfort’s thoughtfully curated gift packages deliver nourishing soups and breads, freshly baked cookies, and home accessories.
We’d Love to Hear from You
It’s an understatement to say that the times we’re in right now are serious and uncertain. We hope a week sprinkled with joyful connection (and raffle-driven adrenaline rushes!) helped provide a welcomed temporary release of your day’s pressure valve.
Speaking of connection… we’d love to hear your thoughts in the comments section below:
Did you participate in our first-ever Admin Day Mega Raffle? Which of the week’s entry activities did you enjoy the most?